Eric Cote and his creative team developed the Mississippi Safe and Sound Campaign in the aftermath of Hurricane Katrina to provide a platform for a public awareness campaign designed to promote post-Katrina rebuilding using fortified construction techniques. The campaign concept and branding was developed for implementation by the Federal Alliance for Safe Homes (FLASH), a long-time client. Mississippi Safe and Sound was considered a major success in encouraging Mississippians to rebuild using techniques that were stronger than what the building code required.