Case Studies
Disaster Preparedness
Disaster Preparedness
Eric Cote was retained by Rocky Hill School in 2016 to help the exclusive private school develop a crisis communications plan to address allegations of sexual abuse of students by members of the faculty dating back to the 1970’s. As a result of the crisis around sexual abuse of former students at St. George’s Academy in Middletown, RI, Rocky Hill was proactive in launching a review of its own policies and making important policy updates based on the recommendations of outside legal experts.
As part of this process, Eric helped school leaders draft a letter to current and former students explaining the school’s proactive approach and inviting any current or former student who had information about instances of sexual abuse, whether now or in past decades, to come forward. Two months later, three separate alumnae came forward with allegations of sexual abuse against a former faculty member.
Eric then helped school leaders develop an updated communication to the school community breaking the news of the allegations. Knowing that this communication would be shared with the media by a parent, Eric also drafted a stand by media statement for an expected media onslaught. As anticipated, media calls arose within hours of the distribution of the letter. In addition to preparing the statement, Eric served as the spokesperson for the school on this matter and provided ongoing advice to the Head of School, the board of directors and communications staff on strategies for addressing continued media inquiries. Eric also provided media coaching to the Head of School for TV interviews that he conducted and also helped with a final message to the school community when the matter was closed a couple of months later.
On March 3, 2015, the interim president of Sweet Briar College, a 114-year old women’s liberal arts college in central Virginia, announced without warning that the school would close on August 25, 2015 due to what he called insurmountable financial challenges triggered by declining enrollment.
Faculty, students and alumnae were never consulted about the decision and were shocked by the announced closure. Within hours, thousands of alumnae from around the country began organizing a fierce campaign to save Sweet Briar. Tracy Stuart, a 1993 graduate of Sweet Briar, was among those who swung into action. Stuart hired a powerful global law firm to mount a legal challenge. She also retained the services of CK Communications to provide crisis public relations support and to lead media engagement.
CK Communications principals Eric Cote and Cara Klein became emotionally and intellectually invested in the fight to save the college from the very beginning. In the end, a stunning victory few thought possible provided Sweet Briar College with a new lease on life.
Eric Cote was retained by St. Mary’s Bay View Academy in the fall of 2015 to help the East Providence, RI private school navigate a serious PR crisis triggered by the arrest of a high school teacher on charges of second degree sexual assault against a former student. Eric worked with the President of the school and existing communications staff to develop an immediate media statement as well as messaging for parents and teachers. He also liaised with media on behalf of the school and continued to provide messaging support for the school’s social media posts and its periodic written and in person updates to parents, staff and students.
https://www.providencejournal.com/article/20151104/NEWS/151109687
In 2016, Eric Cote launched a Powered for Patients stakeholder engagement initiative with the Rhode Island Emergency Management Agency to bolster emergency power resilience for the state’s hospitals. Working in conjunction with the Rhode Island Department of Health and the state’s electric utility, National Grid, the initiative identified opportunities to enhance patient safety through new protocols to better protect emergency power and expedite prioritized power restoration. These protocols were captured in Protecting Patients When Disaster Strikes, a heralded Playbook that detailed the critical actions needed by key stakeholders to better safeguard emergency power and expedite prioritized power restoration.
In 2018, Eric Cote was hired by the Association of State and Territorial Health Officials (ASTHO) to help author the Capacity-Building Toolkit for including Aging & Disability Networks in Emergency Planning. This Toolkit was commissioned by the U.S. Department of Health and Human Services, Office of Assistant Secretary for Preparedness and Response. It provided helpful information about the unique disaster-related needs of elderly and disabled citizens and how organizations serving this population could bolster their emergency preparedness and response capabilities to better service at-risk Americans.
Fluor Corporation, based in Irving, TX, is the world’s largest publicly traded engineering, procurement and construction company. Fluor needed a sophisticated community, government and media relations campaign to support its pursuit of a contract with the U.S. Department of Energy (DOE) to clean up the East Tennessee Technology Park (ETTP) in Oak Ridge, TN.
The goal of the Oak Ridge campaign was to generate awareness of the relatively unknown Fluor with key Oak Ridge decision makers and create buzz and excitement about the Fluor-B&W team by demonstrating their community commitments and exceptional experience and qualifications.
Eric Cote and his CK Communications colleagues were retained by Fluor to help manage the overall marketing/advertising campaign strategy and implementation.
In Rhode Island, middlemen were soaking up milk revenues, with farmers retaining just pennies per gallon. Pressures were mounting to sell off farmland for development.
It was a long shot, but by combining production and processing, and developing their own marketing and retail distribution, dairy farmers could retain a larger share of the revenues. Five Rhode Island dairy farms took the plunge, forming the RI Dairy Farms Cooperative. Eric Cote and his CK Communications colleagues were engaged to build a new brand and successfully differentiate a product about to go head-to-head with major national competition.
Southeastern New England Shipbuilding Corporation (SENESCO) began production at its 28-acre Quonset Point Industrial Park facility in 1999, specializing in the construction of double-hulled liquid fuel barges. With such a reputation and with a predicted surge in demand due to increased federal mandates for double-hulled construction, SENESCO’s future looked bright. But as business increased, delivering products on time became an issue. And in such a competitive industry, delivery problems meant that despite its quality product, SENESCO might lose business to the competition.
The company responded by appointing a new CEO experienced in manufacturing operations, and a new ship-design partner. These changes brought production back into on-time territory, but SENESCO’s reputation suffered a setback. Negative perceptions persisted in the industry, hampering operations and threatening continued growth.
Eric Cote and his CK Communications colleagues were retained to not only help restore positive industry perceptions, but re-energize the entire enterprise and signal a new chapter in the company’s history.
It could be argued that no industry touches as many Americans in a more profound way than our nation’s healthcare sector. The successful battle against disease through the advent of new medicine and technologies that extend life are welcome developments that highlight the advancements of modern medicine.
Yet modern medicine operates in a complex environment where government regulations, and restrictions imposed by health insurance companies and their Pharmacy Benefit Managers (PBMs) can interfere with a person’s access to life sustaining medicine.
This reality places a premium on the skills needed to forge coalitions of like-minded organizations to protect patient access to health care services and life-changing medicines. Access doesn’t just mean securing coverage for a patient’s medication but also enabling the patient to get that medication at the pharmacy of their choice. Eric Cote has the skills to build the coalitions needed to navigate the healthcare policy landscape and has proudly used them on behalf of clients like the Pharmaceutical Research and Manufacturers of America and Rhode Island’s independent pharmacy owners.
Power Outage Partners is an innovative new initiative that seeks to provide life-saving power to life support patients living at home, extending device run time so patients have more time to safely evacuate during power outages. In short duration outages, the need to evacuate may be averted.
Eric Cote developed the concept for Power Outage Partners and teamed up with the Association of State and Territorial Health Officials (ASTHO) to launch the first CDC-funded pilot project with the Louisiana Department of Health. The initiative sought to identify every invasively ventilated Louisianan living at home so they could be connected with additional backup power resources.
The latest Power Outage Partners initiative is being launched in Texas, a state where recent natural disasters, including Winter Storm Uri in 2021 and Hurricane Beryl in 2024, created deadly challenges for individuals depending on electric powered medical devices.
Cote stands ready to assist other jurisdictions across the U.S. who wish to launch their own project modeled after the Louisiana project or the latest project advancing in Texas.
Eric Cote has become one of the nation’s leading experts on the hidden dangers of seriously outdated hospital generators. This knowledge comes from Cote’s work leading Powered for Patients, the 501c3 Cote founded to address the deadly lessons of Hurricane Katrina and other disasters that triggered long term power outages and the subsequent failure of hospital emergency power systems.
This expertise was put to use in Los Angeles County where the LA County Emergency Medical Services Agency hired Eric Cote to lead a multi-year emergency power resilience project. As part of this project, Cote conducted a census of the emergency power systems in 80 LA County hospitals, capturing data on 271 generators. Cote discovered a significant number of seriously outdated generators, including some in excess of 40, 50 and even 60 years of age.
LA County EMS Agency officials were alarmed by the discovery of outdated generators and enlisted Cote’s help to develop a series of new, groundbreaking protocols to accelerate emergency power status reporting by hospitals during a power outage.
The new EMS Agency protocols were published in the Agency’s Healthcare Facility Emergency Power Resilience Playbook, a resource that can serve as a guide for other jurisdictions interested in boosting emergency power resilience for hospitals. Cote is now working with leading national experts to develop broader mitigation strategies to address the risk posed to patients by outdated generators in hospitals and nursing homes.