Introducing a Relatively Unknown Heavy Weight into a Major Fight for a
$2.5 Billion Federal Contract

Fluor Corporation, based in Irving, TX, is the world’s largest publicly traded engineering, procurement and construction company. Fluor needed a sophisticated community, government and media relations campaign to support its pursuit of a contract with the U.S. Department of Energy (DOE) to clean up the East Tennessee Technology Park (ETTP) in Oak Ridge, TN.

The goal of the Oak Ridge campaign was to generate awareness of the relatively unknown Fluor with key Oak Ridge decision makers and create buzz and excitement about the Fluor-B&W team by demonstrating their community commitments and exceptional experience and qualifications.

Eric Cote and his CK Communications colleagues were  retained by Fluor to help manage the overall marketing/advertising campaign strategy and implementation.