Holy Cow!!!

In Rhode Island, middlemen were soaking up milk revenues, with farmers retaining just pennies per gallon. Pressures were mounting to sell off farmland for development.

It was a long shot, but by combining production and processing, and developing their own marketing and retail distribution, dairy farmers could retain a larger share of the revenues. Five Rhode Island dairy farms took the plunge, forming the RI Dairy Farms Cooperative. Eric Cote and his CK Communications colleagues were engaged to build a new brand and successfully differentiate a product about to go head-to-head with major national competition.