Rx Response was an unprecedented initiative of America’s biopharmaceutical supply system to help ensure the continued flow of medicine to patients in a severe public health emergency – from natural disasters like hurricanes to the H1N1 crisis. Rx Response, now called Healthcare Ready, was inspired by the public health challenges faced in the aftermath of Hurricane Katrina. Eric Cote helped launch the innovative program, setting up meetings with public health officials in Louisiana, Florida and New York to get guidance in how the program should be structured to optimally support public health preparedness. After helping to launch the Rx Response, Cote provided communications support for many years.